Our Process

Leonardo DaVinci said it best:
“Simplicity is the ultimate sophistication”

Therefore, we design our videos that explain your concepts through a process we call “Sophisticated Simplicity”:

KAPitivate – by creating engaging and dynamic content, we hold the attention and interest of your audience.

KAPture – in turn, we are able to influence them, taking you from obscurity to the “talk of the town” – think viral!

KAPitalize – finally, you maximize on your investment, your video goes viral, and everyone is a happy camper.

VideoKAP maintains open communication with you throughout the production of your video , allowing you to review, give feedback and provide additional directions at key points during the process.

Typically a project takes us 4-6 weeks to complete. For each new video, we follow the 5 simple steps below.


Step 1: Project Probe

Before we do anything, we send you a Project Probe to define what type of video you need. Is it for marketing or tutorial purposes? An animated explainer video, a whiteboard video or a combination? Should the tone be formal or informal? Whatever your vision is for the final product, we want to make sure we are all on the same page and capture all the meaningful nuances about how you want it communicated. We make sure we understand just how you want your video explanation to unfold then brainstorm creative ways to make it happen.


Scriptwriting + Style + Storyboarding

The script is one of the most important elements of your video. It should sound natural and unrehearsed, KAPtivating viewers with relevant, engaging and sometimes funny content. Our specialists can write a script for you, or you can provide your own. We then take your message and produce a storyboard composed of key frames that will appear in the final video. This process helps us make sure the visual style and progression of the video match up with your expectations. It also helps minimize surprises and revisions once the video is complete.


Music + Voice-over + Sound Effects

Video KAP explainer videos come standard with a professional voiceover. If you need a specific voiceover type, let us know and we’ll locate the right talent for your project. Once our animators and editors have polished the final video, our professional sound designer adds sound effects and music to bring the video to life.


Illustration + Animation

Once the voiceover and storyboard are complete and approved, we start work on the first draft of your production. A creative director makes sure that your video is sharply defined, focused on your product, service, or concept throughout the entire process. When ready, we’ll upload it for easy review and so that you can provide comments and suggestions.



After putting the finishing touches on the video and making sure all the elements look and sound great, Video KAP presents the finished animated explainer to you for a final review. Upon final approval, you have an attractive new explainer video in the format of your choice, ready for your audience to experience.